The Rest of the Story

... "Congratulations."

The AHA, while recognizing the effectiveness of e-cigarettes for cessation, does not recommend e-cigarettes as a quitting method for someone who is trying to kick the habit for the first time. However, for a person who has tried to quit and failed before, e-cigarettes can be a highly effective cessation method. The AHA policy cites a just this August in which, “A large cross-sectional study showed that smokers who wanted to quit without professional help were significantly more likely to report abstinence using e-cigarettes than with traditional cessation aids or going ‘cold turkey.’”

The authors of this study make one of the most cardinal errors in all of epidemiology. They ignore the principle that "correlation does not equal causation."

Importantly, the ERS did not qualify its statement. It did not state that it is opposed to the use of e-cigarettes by smokers who may be able to quit without them. It did not state that it is opposed to the use of e-cigarettes except among smokers who cannot quit without them. It simply stated its blanket opposition to any and all use of electronic cigarettes by smokers.

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