The rest of the story is that in a tragic reversal of the historical functions of public health viz a viz industry, it is now the e-cigarette companies that are attempting to undermine cigarette smoking while the health groups, led by CDC and FDA, are protecting the cigarette market by undermining the anti-smoking messages from the e-cigarette industry.

Thus, this is not just some fringe professor. This is the (former) head of a prestigious public health body that gave advice to the ministers on the electronic cigarette issue and whose advice was seriously considered in formulating e-cigarette policy in the UK.

Almost everybody I know who uses e-cigs, either uses them exclusively or smokes 60%-90% less. These kind of numbers are UNHEARD OF compared to any quit smoking method I know of. (Disclaimer: e-cigarettes are not a stop smoking device)

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