Is this the message we want going out to smokers? That their smoking is perhaps no more dangerous to them than if they quit smoking and instead used a product that only delivers nicotine without the tens of thousands of other chemicals, including more than 60 known human carcinogens?

(2) A description of any reasonably foreseeable risks or discomforts to the subject; …

One possible answer appears in Wride's column. She writes:

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