Wimmer writes: “E-cigarette companies have revived sometruly repugnant past tobacco marketing tactics – cartoons, celebrities, candyflavors and health claims – to promote their unregulated new product. Further,e-cigarettes are available to kids everywhere – online and in stores. Data fromthe Centers for Disease Control and Prevention shows e-cigarette use bychildren has doubled in just one year. The extended regulatory delay iscontributing to another generation of Americans’ tobacco addiction. … theF.D.A. must build on them and propose rules to close the Internet salesloophole, eliminate candy and fruit flavors that attract kids, and requirecompanies to alter their products to help reduce tobacco’s lethal toll. Eachday of delay in finalizing this proposal means more newly addicted children andmore disease, death and misery.”

With the release of its deeming regulations, the FDA is poised to give a huge gift to combustible tobacco and to the diseases and death caused by cigarettes. If promulgated as is, the regulations will be devastating to the public's health by protecting the combustible cigarette market at the expense of the introduction and promotion of much safer alternative products that would otherwise have the potential to substantially reduce lung disease, heart disease, stroke, and cancer.

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