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First, the results demonstrate that many adults - in fact the majority of them - do prefer flavored e-cigarettes. Thus, it cannot be assumed that just because an electronic cigarette company markets flavored products, it is intentionally trying to recruit youth users. This is a flaw that many anti-smoking advocates and groups have fallen into. Because the market appears to be dominated by flavored products, it does not logically follow that any company which is marketing flavored e-cigarettes is trying to attract kids to vaping.

4. Those products are menthol-flavored cigarettes.

Let’s break down the base shall we Nicotine, VG (Vegetable Glycerin), and PG (Propylene Glycol) are found in every bottle of E-Juice. This base makes up 85% to 95% of the bottle of E-Juice that you are paying for, and it is virtually identical in every bottle. There is no such thing as “premium” PG or “premium” VG; it is all one in the same. The other percentage is just the flavoring, and this is where the term premium could come into play. There are dozens of different flavoring manufacturers out there. Some in the USA others overseas such as Italy and even China (not good) and all with a different price point. Generally speaking, the imported flavorings (not the Chinese ones) do cost more than the flavorings from stateside and from my experience no two flavoring companies are really the same. The Flavor Apprentice is a very popular choice when it comes to E-Juice making, mostly because it is dirt cheap to order in bulk compared to companies like Lorann or even Capella; both of which have a higher price tag. In short there is such a thing as premium flavoring, but no E-Juice vendor would be willing to reveal the secrets of their trade and inform you what company they’re ordering from even if they are calling it “premium” E-Juice.

Today, I show that ironically, it is Dr. Glantz who is working to protect Big Tobacco profits, while the electronic cigarette groups are working to make cigarettes obsolete.


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