Moreover, the FDA's actions are sending the wrong message to the public. First, the FDA is indicating to the public that there is such a thing as a safer cigarette. The FDA is insinuating that even small changes in cigarette design can result in drastic differences in the public health safety of cigarettes.

The biggest gap between an e-cigarette and a normal cigarette is the fact that a normal cigarette has a distinct burnt tobacco taste and “hit” that smokers associate with the satisfaction of smoking. It is hot, burns the throat, fills the lungs, and feels good upon exhale.

The Rest of the Story

If the electronic cigarette companies are acting fraudulently, then I guess so am I. If you review my blog, you will find that I referred to what comes out of electronic cigarettes as a vapor until quite recently. It wasn't until several months ago that I learned that it is actually an aerosol rather than a vapor. I wasn't using a tobacco industry tactic; I was simply using the term that was most commonly used, and I was using the term that I believed was correct. I don't have any reason to believe that electronic cigarette companies were doing anything different. Moreover, it is not fraudulent for these companies to try to connote reduced harm. Electronic cigarettes are undeniably less harmful than real cigarettes.

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