The Rest of the Story

When, five years after it was clear to most knowledgeable scientists that electronic cigarettes were safer than real cigarettes, the FDA continues to tell the public that cigarette smoking may be no more hazardous than vaping, you know we have serious problems with tobacco control in this country.

In order to introduce a new electronic cigarette product to the market, the manufacturer will have to demonstrate that the product is beneficial to the public's health. This does not simply mean that one must demonstrate that the product is safer than cigarettes. The applicant also needs to show that the introduction of the product into the market will not deter smokers from quitting or encourage youth to start using the product. At the present time, there is a substantial body of opinion among tobacco control experts that electronic cigarettes do not reduce population risk. Therefore, how can we expect that a manufacturer could demonstrate, at the level of proof required, something which most tobacco control experts do not even agree with?

The major purpose of regulating advertising in the first place is to prohibit companies from deceiving consumers. But by precluding companies from telling consumers the truth, the CAP's regulations actually ensure that consumers are deceived. There is no legal nor public health justification for this campaign of deception. It protects cigarette profits at the expense of the lives and health of UK citizens.

And all the way from Pakistan: ""

Almost everybody I know who uses e-cigs, either uses them exclusively or smokes 60%-90% less. These kind of numbers are UNHEARD OF compared to any quit smoking method I know of. (Disclaimer: e-cigarettes are not a stop smoking device)

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