The truth is that the authors of this study did not intend to examine the effectiveness of e-cigarettes for smoking cessation. They have in fact explicitly stated that their results cannot and should not be used to draw conclusions about the effectiveness of e-cigarettes.

The unfortunate part of the story is that California taxpayers funded this proposal to the tune of a quarter of a million dollars. What a waste of money. They could have saved the money because the researchers had already drawn their conclusions. Why waste the money on actually conducting research when the conclusions of that research have already been drawn, and disseminated!

The major finding of the report was that pharmaceutical companies are marketing nicotine gum and lozenges in flavors that could be appealing to children and teens. Among the flavored brands of nicotine gum and lozenges cited in the report are:

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