What it means is that the ERS would rather that a smoker who cannot quit using other means continue smoking than switch to electronic cigarettes. The ERS clearly states that it opposes the use of electronic cigarettes, period. Thus, it implies that it opposes the use of electronic cigarettes by a smoker who is unable to quit via any other smoking cessation method. For such an individual, the ERS statement implies that it would actually prefer the smoker to continue smoking than to quit via the use of electronic cigarettes.

Thus, before even getting to the issue of informed consent, the subjects in this research did not even consent to the research in the first place.

Frankly, these politicians are full of baloney. If they were truly concerned about the use of flavors to addict youth to nicotine and tobacco products, they would not have supported legislation with an exemption for menthol. And more importantly, if they really cared about the health of the nation's youth, they would be calling for an immediate ban on the use of menthol in tobacco cigarettes -- the real ones.

Unfortunately, the 2014 Surgeon General's report has left readers unaware of possible industry influences, as it has failed to disclose the pharmaceutical industry ties of many of its authors. And it is not difficult to estimate the extent to which pharmaceutical industry-generated research activities have influenced scientific thinking regarding the effects of smoking cessation drugs and nicotine's therapeutic (cessation) applications.

If a tobacco company dared to make the precise statement that this health department is making, anti-smoking groups would be dragging it into court for committing fraud against the American public. Why, then, should we treat this fraudulent statement from a public health department any differently?

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