The point is that there was no way for the cigarette companies to comply with the law, other than to change the banned descriptors to a new term. And no matter what term they chose, consumers would have figured out which brand was which. Moreover, the law did not specify or imply that the companies were prohibited from informing consumers which brand was which.

For several years, the Rest of the Story has been arguing against policies by which employers refuse to hire smokers. My main argument is that this is a form of employment discrimination and is therefore unwarranted. Further, I have suggested that refusing to hire smokers opens the door to discriminating against other groups, such as obese persons.

Ironically, while ANR is attacking the electronic cigarettes in general, and Mistic in particular, for spreading "misinformation," the rest of the story is that it is ANR that is spreading the misinformation. Moreover, not only is ANR spreading misinformation, but it is doing so in an intentionally malicious way, while blatantly disregarding the truth.

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