What the story demonstrates is that Dr. Glantz has a pre-determined set of conclusions about electronic cigarettes and the tobacco companies' role in inappropriately marketing these products to addict a new generation of kids. When presented with information, he jumps to an immediate interpretation and conclusion that supports his pre-determined schema. Instead of exercising critical judgment and objective evaluation of the evidence, he immediately twists the facts to support his pre-existing position. Dr. Glantz is just one example of a phenomenon that characterizes a number of researchers and tobacco control groups that are vehement opponents of electronic cigarettes for ideological, rather than valid scientific reasons.

In contrast, it is the American Lung Association which is lying by implying to the public that Big Tobacco companies are enticing youth with candy-flavored electronic cigarettes such as bubble gum and cotton candy, that electronic cigarettes are a form of tobacco, and that tobacco companies are claiming that electronic cigarettes are safe.

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