We have today published new advertising rules for e-cigarettes to ensure they continue to be promoted in a responsible way. The new rules add to those already in place and will come into effect on 10 November 2014.

In the deeming regulation proposal, the FDA states: "Many consumers believe that e-cigarettes are "safe" tobacco products or are "safer" than cigarettes. FDA has not made such a determination and conclusive research is not available."

With this kind of foresight, these researchers could have easily won $250,000 to fund their research without having to bother the taxpayers. They could have simply put a $2,500 bet on the first score in the Super Bowl being a safety and they would have saved the state of California a quarter of a million bucks.

And what might those political purposes be?

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