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Many anti-smoking groups and advocates have been calling for a ban on all e-cigarette advertising. This would of course have been devastating to the industry and would have given tobacco cigarettes an unfair advantage in the marketplace. The FDA decided to defer any decision on marketing restrictions at this time. It is likely that the agency will revisit this issue in the future, but with more time, the FDA can craft marketing restrictions that balance the desire to protect youth from this advertising with the need for e-cigarette companies to be able to reach adult consumers.

Sadly, the truth is that the one lying to and deceiving the public is the American Lung Association. Most electronic cigarette companies are honestly and correctly informing their customers that these products are safer than cigarettes and that they may be helpful to some people in getting them off tobacco cigarettes. These are demonstrably truthful statements.

And importantly, the same thing is being said today, in some hospitals, about smokers. A number of hospitals refuse to hire smokers not merely to reduce health care costs, but because they don't want their patients to have to even "see" a smoker.


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