Thank God that we can count on the FDA to make sure that the cigarettes sold in this country are safe. God forbid that Sutra Bidis Red had been allowed onto the market. Who knows the death and destruction they would have wrought on the American people compared to the approved products, like Marlboro Kings, Camel Lights, and Newport Golds?

Clearly, the actual scientific evidence doesn't matter to an agency that is being guided purely by ideology and which has come to a pre-determined conclusion that e-cigarettes are evil. Today's story demonstrates how a strong pre-existing schema, propped up by ideology, leads to such preposterous scientific statements such as arguing that although many ex-smokers have used e-cigarettes successfully as a cessation aid, there is no evidence that any ex-smokers have used e-cigarettes successfully as a cessation aid.

The Truth: None of the three tobacco companies which market electronic cigarettes in the U.S. are selling electronic cigarettes with bubble gum, cap'n crunch, or cotton candy flavors. In fact, the disposable electronic cigarettes being sold by Big Tobacco companies (i.e., the ones most likely to be purchased by youth) are available solely in classic tobacco or menthol flavors.

One would expect a similar experience with youth e-cigarette experimenters. Once they get used to the sweet flavors of electronic cigarettes, it is hard to fathom that they could then be drawn to the harsh taste of tobacco. It is difficult to imagine a youth switching from a gummy bear flavored e-cigarette to a Marlboro.

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