The Truth: None of the three tobacco companies which market electronic cigarettes in the U.S. are selling electronic cigarettes with bubble gum, cap'n crunch, or cotton candy flavors. In fact, the disposable electronic cigarettes being sold by Big Tobacco companies (i.e., the ones most likely to be purchased by youth) are available solely in classic tobacco or menthol flavors.

The major purpose of regulating advertising in the first place is to prohibit companies from deceiving consumers. But by precluding companies from telling consumers the truth, the CAP's regulations actually ensure that consumers are deceived. There is no legal nor public health justification for this campaign of deception. It protects cigarette profits at the expense of the lives and health of UK citizens.

Whether e-cigarette use precedes smoking or smoking precedes e-cigarette use is a critical question, but it is one which needs to be answered through longitudinal research. We need studies that follow the trajectory of teen tobacco/e-cigarette use over time. That is the only way to determine which comes first.

According to an in the Texas Tribune: "A Victoria hospital already embroiled in a discrimination lawsuit filed by doctors of Indian descent has instituted a highly unusual hiring policy: It bans job applicants from employment for being too overweight. The policy, instituted a little more than a year ago, requires potential employees to have a body mass index of less than 35 —which is 210 pounds for someone who is 5-foot-5, and 245 pounds for someone who is 5-foot-10. It states that an employee’s physique “should fit with a representational image or specific mental projection of the job of a healthcare professional,” including an appearance “free from distraction” for hospital patients."

The Rest of the Story

The bottom line is that Senator Rockefeller is a typical politician and a classical hypocrite. He is also completely disingenuous. Were he truly committed to protecting kids from addiction to flavored tobacco products, he would never have sold out to Philip Morris by sponsoring and supporting legislation that exempted menthol from the cigarette flavoring ban. Even now, if he truly cared about the actual health of children, instead of attacking the e-cigarette industry, he would have devoted his time and energy to crafting and sponsoring legislation to ban menthol from cigarettes.

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