•Ads must not encourage non-smokers or non-nicotine users to use e-cigarettes

1. Big Tobacco companies are enticing youth with flavors such as bubble gum and cotton candy.

The specific financial interests of the co-authors, according to the anti-smoking groups are:

The major implication of this decision is that it exposes the degree to which financial conflicts of interest are plaguing the current tobacco control movement. It should force anti-smoking groups and federal agencies to take conflicts of interest more seriously.

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