I hope that readers understand the specific point I am making here: using the authors' own assertions, it is apparent that they are aware of the inconsistency of their public statements. In other words, it appears that these authors are intentionally lying about the conclusions that follow from their study in order to mislead the media and the public about the role that e-cigarettes are playing with regards to youth smoking.

For obvious reasons, the Glantz approach is the wrong one to take, and the Brown et al. approach is correct. This study demonstrates that when you analyze the data the proper way, it appears that electronic cigarettes -- for the right smokers -- can be an effective smoking cessation tool.

"Support public education: Buy cigarettes."

In order to represent informed consent, there are several other elements which must take place. These are best by Professor James Grimmelmann over at :

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