Incidentally, it is just not true that the plural of anecdote is not data. In fact, a single anecdote is "data." One of the most basic study designs in epidemiology is something called a "case study." That is the "anecdote" about a single individual. The next basic design is a "case series," which is simply a number of "anecdotes."

By that reasoning, Rolex, Pantene, and Save the Seals are also targeting youth for a lifetime of addiction, taking a page out of Big Tobacco's playbook.

A defective cigarette is one which causes health effects "beyond those normally associated with tobacco product use."

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