Just last week, the FDA indicated that even very in cigarette brands could pose major issues of public health significance, prompting the agency to disapprove one substantial equivalence application and to hold onto thousands more for over a year.

"The findings demonstrated that manufacturers did not simply remove descriptors, to be in compliance with the law, but introduced new color-coded brand name descriptors which smokers were able to recognize and easily identify the formerly labeled "lights" brands. We did not examine the use of colors themselves, which may be protected by the First Amendment, but rather the use of color terms. The marketing materials examined make explicit the fact that the use of substituted color terms in brand names is similar to the dropped "descriptors, so that consumers will continue to recognize these brands as "lights"."

According to a "" on the Americans for Nonsmokers Rights (ANR) web site, short-term use of electronic cigarettes impairs lung function and can cause difficulty breathing:

1. The regulations ban the sale of electronic cigarettes to minors, both in person and via the internet.

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