“I was smoking over a pack a day and spending about $200 a month on cigarettes. Now I have cut that cost down over 50%… plus I don’t have that awful lingering smell, bad breath, and that guilt feeling. I love that Cigavette is 100% smoke and tobacco free among other things. Not only is that probably healthier for me, it also doesn’t bother those around me (like my friends and family!!!). I can tell I am feeling better and getting stronger everyday. Cigavette gives me the freedom to enjoy the benefits of a Non Smoking Lifestyle”(from Cigavette website)

The non-broadcast and broadcast rules have been harmonised. Whilst ads for e-cigarettes have been able to appear on TV, previously actual depictions of e-cigarettes in those ads were prohibited. The changes mean that from next month e-cigarettes can be shown, including in use, in ads across UK media, on the condition that the ads comply with the strict new rules.

"Frieden acknowledged that “stick to stick, they’re almost certainly less toxic than cigarettes" and that many people have quit smoking tobacco cigarettes with the help of e-cigarettes. However, he said, “the plural of anecdote is not data.”"

In other words, while the policy allows Facebook to collect and use user information for research purposes, it does not allow Facebook to conduct interventions in which it manipulates feeds shared with users in order to try to control their emotions as part of a research experiment.

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