BAT offshoot Nicoventures first sought a meeting with the Therapeutic Goods Administration (TGA) in November 2013 "to fully explain our medicines-based approach to these agencies".

I was awed by the efficiency of his E-Juice making setup. I bluntly asked him about his investment in such a machine and he just told me that the store has gotten so busy that he could not meet the demands of his customers unless he either hired 10 more people just to bottle his E-Juice or he invested in the machine. The way he saw it with almost a dozen people handling nicotine ratios and flavoring there was bound to be human error at least a few times a day and he wanted to avoid that at any cost as he understood the dangers of nicotine poisoning. It seemed like a perfect setup and a well-oiled machine he was running in his shop.

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