In contrast, however, to the lack of evidence that electronic cigarettes are having any negative public health effects, there is strong evidence to suggest that these products are having a substantial positive public health impact. In particular, there is evidence that not only do these products help many smokers quit smoking, but more generally, they increase population interest in smoking cessation, enhance levels of motivation to quit smoking, and lead to increased quit attempts among current smokers.

Might they not be surprised, then, to discover the truth:

In my opinion, a ban on flavors in electronic cigarettes would completely destroy the electronic cigarette market. If the FDA is going to ban the flavors in e-cigarettes, then it might as well just ban the product entirely.

The most damaging revelation in the FDA's is the fact that the agency is not sure that smoking is any more hazardous than vaping.

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