The Campaign for Tobacco-Free Kids argued that the tobacco companies and retailers not be allowed to tell consumers that the renamed products are the same as the former products. But this would have been an unconstitutional restriction of free speech. Unless the renamed product is banned, or the descriptor used is in violation of the law because it directly infers that the cigarette is safer, then I'm afraid that the companies are in compliance with the law and the anti-smoking groups are going to have to respect that.

The Rest of the Story

While I cannot make the claim that e-cigarettes are 100% safe, I can offer information and resources to help you make an informed decision for yourself. I cannot legally promote e-cigarettes as a quit smoking product, I promote them as a smarter alternative to smoking for current smokers who cannot quit through other means.

Royal Australasian College of Physicians president Professor Nicholas Talley has reviewed the evidence on electronic cigarettes.

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