Simply put, they argue that what needs to happen is for tobacco control scientists to start being honest, to adhere to good scientific practice, and to guide their conclusions by evidence rather than emotions.

1. E-cigarettes are a "gateway to nicotine addiction."

This is not a public health policy. It is a moral crusade.

"Similarities are evident between advertisements for the e-cigarettes of today and the cigarette ads from the 1950s. For example, both sets of ads use celebrities to appeal to their target audiences."

Sadly, the truth is that the one lying to and deceiving the public is the American Lung Association. Most electronic cigarette companies are honestly and correctly informing their customers that these products are safer than cigarettes and that they may be helpful to some people in getting them off tobacco cigarettes. These are demonstrably truthful statements.

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