Glantz believes that informing consumers that e-cigarettes are safer than smoking will increase the appeal of e-cigarettes to youth, and on that basis, he wants the truth to be suppressed. The comment recommends that FDA ban "indirect health claims," which presumably means claims that e-cigarettes are safer than real cigarettes.

Here is what each of the three companies/associations had to say regarding this issue in their submitted comments:

I think that if you are going to put thousands of people out of work, you ought to be doing it based on solid scientific evidence of the harm of their products. To do it based on a lie is inexcusable.

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