“The general idea is that it’s absolutely threatening to admit you’re wrong,” says political scientist Brendan Nyhan, the lead researcher on the Michigan study. The phenomenon — known as “backfire” — is “a natural defense mechanism to avoid that cognitive dissonance.”

Under this provision, an electronic cigarette company cannot even inform consumers that the product does not produce smoke because such a claim would be considered a "reduced exposure" claim under the Tobacco Act.

LAST：2014 Newest colorful 1.6ml starter set ego ce4 wholesale ego ce4 electronic cigarette |NEXT：upgrade 510-X e cig from China GOLD EDGE