“The general idea is that it’s absolutely threatening to admit you’re wrong,” says political scientist Brendan Nyhan, the lead researcher on the Michigan study. The phenomenon — known as “backfire” — is “a natural defense mechanism to avoid that cognitive dissonance.”

But sadly, I have no doubt about how to answer the question I posed in the title for this post. I am sure that Stan will continue to defend his false accusations and allow them to stand, rather than to retract these defamatory remarks and apologize to Jacob and others whose reputations he defiled. Sadly, these tactics are acceptable in the tobacco control movement, as long as they are directed at tobacco companies (and now, electornic cigarette companies).

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