“The general idea is that it’s absolutely threatening to admit you’re wrong,” says political scientist Brendan Nyhan, the lead researcher on the Michigan study. The phenomenon — known as “backfire” — is “a natural defense mechanism to avoid that cognitive dissonance.”

Like any regulation, there needs to be a way to fund it and this is where big brother comes in. Granted with a soon to be 3 billion dollar industry, many politicians want to get their greedy hands on it for taxation purposes, but will cripple the industry and many of the small business owners that own these vape shops (even the good ones). Although I am not opposed to taxation, 49% is a bit excessive considering it’ll be much more expensive to use E-Cigs vs regular cigarettes at that point (especially with how much E-Juice I go through a day). As of late there have and not being able to pay people back due to the rapid growth of the E-Cig industry.

"Each corrective ad is to be prefaced by a statement that a federal court has concluded that the defendant tobacco companies 'deliberately deceived the American public.' Among the required statements are that smoking kills more people than murder, AIDS, suicide, drugs, car crashes and alcohol combined, and that 'secondhand smoke kills over 38,000 Americans a year.'"

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