This means that 99% of the electronic cigarette companies currently on the market are going to have to change the way they market their products. They are going to be forced to implicitly lie about their products by pretending that providing a safer alternative to smoking has nothing to do with why they are marketing these innovative devices.

I got curious and after getting a cup of coffee, I did a bit of research and some reviews on what everyone else thought about the caffeine infused E-Juice. And sure enough a lot of people said the same thing; however some people claim to experience headaches as well. I was fortunate to not be one of these people, but I can definitely see this happening considering caffeine (as well as a lot of other items such as bananas and even chocolate) is a trigger food for migraines. My father suffered from very intense migraines while I was growing up and I remember distinctly a long list of food items and coffee was definitely on this list.

Suppose that there are 1000 e-cigarette users who enter the cancer center with a diagnosis of cancer. Of these, an amazing 900 were able to quit smoking. However, 100 were very resistant smokers and could not quit smoking, even with e-cigarettes. Note that it would be these 100 resistant smokers who would be enrolled in the study. The 900 ex-smokers who quit using e-cigarettes would not be eligible for the study, because they no longer smoke.

By blocking e-cigarette companies from telling the truth to consumers, CAP has completely undermined the very purpose of electronic cigarette marketing. The only reason these products are on the market and being used extensively in the first place is that they are much safer than regular cigarettes. If they weren't safer than cigarettes, there would be no justification for these products to even remain on the market. Moreover, they would not have become so popular among smokers because no one is going to switch to a product that delivers less nicotine unless it has health benefits.

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