The Rest of the Story regrets to inform readers that a mistake was made in the above report. While the bulk of the report is true and accurate, there were a few minor, technical errors made:

The problem is that in this cross-sectional study, there is no way to determine the direction of the observed relationship.

By publicly refuting the black box warning, Pfizer is literally spitting in the face of the FDA. This is not appropriate. The company should either be penalized and forced to discontinue its campaign of refutation of the black box warning findings, or the drug should be pulled from the market due to a finding that the company has violated the terms of the drug's approval.

The authors admit this in the paper. They write: "This is a cross-sectional study, which only allows us to identify associations, not causal relationships."

In the piece, she writes: "E-cigarettes are marketed in a variety of flavors, including cherry crush, peach schnapps, java jolt and magnificent menthol; such flavoring agents increase the appeal of the product to youth. Not surprisingly, the use of e-cigarettes is rapidly increasing among children. This is why this "next generation" product is of concern to pediatricians like myself; it offers an excellent way to addict the next generation of children to nicotine. ... We are at a critical juncture now — a moment when we can prevent children from being duped by advertising into using e-cigarettes. We should take steps to ban the advertising of e-cigarettes and prohibit their use indoors to ensure that the next generation does not suffer the consequences."

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