Thus, not only is hiding conflicts of interest an ethical violation, but it is potentially damaging as well. Once researchers in a field are viewed by the public as hiding relationships, the reputation of the entire field may be tarnished. Just look at what happened to the field of global climate change after it was revealed that merely one of hundreds of researchers in the field may have been biased in his approach.

The major finding of the report was that pharmaceutical companies are marketing nicotine gum and lozenges in flavors that could be appealing to children and teens. Among the flavored brands of nicotine gum and lozenges cited in the report are:

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