Moreover, the study was a laboratory study involving mice. How could these reporters possibly extrapolate from a mouse study showing impairment of healing and liver damage in mice exposed to thirdhand smoke to the conclusion that thirdhand smoke is as harmful as active smoking?

The rest of the story is that it is inaccurate to tell the public that there are no benefits to substantial reduction in cigarette consumption.

For obvious reasons, the Glantz approach is the wrong one to take, and the Brown et al. approach is correct. This study demonstrates that when you analyze the data the proper way, it appears that electronic cigarettes -- for the right smokers -- can be an effective smoking cessation tool.

For the combustible cigarette market, this is a dream come true. In fact, it seems too good to be true because it is a supposedly public health protection agency that is issuing this immense market protection.

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