The deeming regulations subject electronic cigarettes to section 911 of the Family Smoking Prevention and Tobacco Control Act, which prohibit the marketing of tobacco products as modified risk products without the approval of the FDA. Specifically, what this means is that electronic cigarette companies cannot tell consumers the simple truth: that their products are safer than tobacco cigarettes. They cannot even tell consumers that the intended purpose of these products is to provide a safer alternative to smoking.

Obviously, it is to the great disadvantage of cigarette profits to have e-cigarettes classified and treated separately. For example, if e-cigarettes are taxed as heavily as cigarettes, then cigarettes are protected from competition and have a huge market advantage. If e-cigarette use is not allows in the same places where smoking is allowed, then cigarettes also are protected from competition and gain a huge market advantage.

Thus, before even conducting the study, these researchers have concluded that adult smokers and their family members are severely affected if they undergo surgery and return to a THS-polluted environment, because their healing process will be significantly delayed. Also, the researchers have concluded that individuals who are repeatedly exposed to thirdhand smoke have impaired healing. This includes elderly parents in households with smokers as well as housekeepers in hotels.

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