"Light touch regulation is a key; Require commercial freedoms (able to advertise and have general sale)," the email said.

The reason for the failure of these researchers to disclose their past relationships with the tobacco industry is not entirely clear, but may revolve around their interpretation of the conflict of interest disclosure form's requirements. In section 3 of the form, authors of articles are asked to disclose any financial relationships with industry that occurred within the past three years. However, neither of the two co-authors has received money from any tobacco companies since 2010.

"Down the corridor in BAT [British American Tobacco] you have a division who are spending all their days trying to work out how to gut, thwart, and ruin any policy like plain packaging."

"The government has an obligation to carefully scrutinize any new consumer product that is presented as an alternative to smoking. But government agencies and public health officials have no business discouraging or disparaging e-cigarettes in the absence of any data that they are causing harm. This is especially the case when these products have so much potential to curb cigarette smoking, the public health scourge that still claims half a million lives a year."

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