The truth is that the authors of this study did not intend to examine the effectiveness of e-cigarettes for smoking cessation. They have in fact explicitly stated that their results cannot and should not be used to draw conclusions about the effectiveness of e-cigarettes.

Perhaps the most useful contribution of this paper is that it readily demonstrates why the approach being used by Stan Glantz to assess the effectiveness of e-cigarettes for smoking cessation is inappropriate and leads to erroneous conclusions.

The relative safety of e-cigarettes over tobacco cigarettes is their primary selling point.

The Rest of the Story

1. "E-cigarette companies ARE tobacco companies!" (capitalization and exclamation point are original to the document)

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