In fact, the American Cancer Society (ACS) has established a series of given in Dr. Terry's honor and memory. According to the ACS: "The Luther L. Terry Awards are presented triennially and in conjunction with the World Conference on Tobacco OR Health. These awards recognize outstanding worldwide achievement in the field of tobacco control. Awards are presented in six categories: Outstanding Individual Leadership, Outstanding Organization, Outstanding Research Contribution, Exemplary Leadership by a Government Ministry, Distinguished Career, and Outstanding Community Service. Named for the late United States Surgeon General Luther L. Terry, M.D., whose groundbreaking work established the foundation for public health scrutiny of the dangers of tobacco use, the Awards honor outstanding leadership and accomplishment, are synonymous with excellence, and signify that the recipients are among the very best in the world at what they do."

In order to introduce a new electronic cigarette product to the market, the manufacturer will have to demonstrate that the product is beneficial to the public's health. This does not simply mean that one must demonstrate that the product is safer than cigarettes. The applicant also needs to show that the introduction of the product into the market will not deter smokers from quitting or encourage youth to start using the product. At the present time, there is a substantial body of opinion among tobacco control experts that electronic cigarettes do not reduce population risk. Therefore, how can we expect that a manufacturer could demonstrate, at the level of proof required, something which most tobacco control experts do not even agree with?

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