The Truth: None of the cigarette companies have claimed that electronic cigarettes are safe. Moreover, the company which Wimmer cites as evidence of his assertion is not a tobacco company at all. NEwhere is purely an electronic cigarette company. It is not owned by Big Tobacco or any other tobacco company.

"This is a blatant attempt at rent-seeking by an obvious vested interest. We know that the pharmaceutical industry has been lobbying hard to hamper the growth of e-cigarettes so it comes as no surprise to find Glaxo using the tired old gateway argument. The truth is that e-cigarettes will only "seriously disadvantage" the NRT market if they work better as quitting aids. In my experience—and the experience of countless other people—e-cigarettes are much better substitutes for smoking. If they were really a "gateway" to smoking, e-cigarettes would be good for companies like Glaxo as they would create more smokers (NRT companies need there to be smokers just as much as cigarette companies do)."

"Whether or not theyappeal to minors, the flavors that offend him who switch from smoking to vaping. In a conducted byE-Cigarette Forum last summer, three-quarters of adult vapersfavored flavor categories other than tobacco, including fruit (31percent), bakery/dessert (19 percent), and savory/spice (5percent). fromPalm Beach Vapors, a chain of 14 storesthat sell vaping equipment and liquids to adults only, confirm thatsupposedly juvenile flavors are popular with adults. Last fiscalyear, only two of the chain's top 19 sellers were tobacco flavors.They finished 18th and 19th, far below flavors such as strawberry,watermelon, and cinnamon."

While I agree with Stan on virtually every aspect of the regulation of cigarette marketing, we part ways when he advocates the suppression of the truth.

In a submitted to the FDA, Dr. Stan Glantz has asserted that in terms of pulmonary effects, the use of electronic cigarettes may not be any less hazardous than smoking conventional cigarettes.

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