The UK's Committee of Advertising Practice (CAP) has announced , effective on November 10, which restrict electronic cigarette advertising.

"Smoking is no more hazardous than taking an exam in terms of its acute respiratory effects."

“I smoked for over 30 years and have tried every quit smoking product and other e-cig brand out there and the day I started using Cigavette (8 months ago) was the last time I have had a tobacco cigarette. Cigavette is the best quality I have ever tried hands down and the customer support has been excellent.”(from Cigavette website)

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