In the above analyses, the authors controlled for level of nicotine dependence.

The Rest of the Story

In psychology, this phenomenon is known as . A 2010 Boston Globe describes this phenomenon and explains how when people are affected by this bias, they twist new facts that run counter to their position in order to fit with their pre-determined conclusions, rather than change their positions in line with the new information.

Finally, there’s the taste aspect of these premium E-Juices. So they are more expensive and have flashier packaging as well as bottles, but the ultimate aspect of the premium E-Juice should be taste. So does the premium E-Juice taste better than the cheaper E-Juice Yes and no. Taste is subjective, but the premium E-Juices attempt to target a wider audience of vapers out there so that everyone would like it. For the most part, the premium E-Juices do taste a lot better than the cheaper ones. Besides using more premium flavoring, a lot of the premiums E-Juices are pre made. That is they limit the nicotine levels to 4 to five choices and won’t give a choice of what PG/VG ratio can be chosen. By limiting these options, these E-Juices are good right out of the bottle because vendors pre-steep or cure them prior to shipping them out. Like a fine wine, E-Juices are actually better the older it gets (talking weeks, not years though) considering as the E-Juice ages the flavoring and the base become homogenous.

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