In order to introduce a new electronic cigarette product to the market, the manufacturer will have to demonstrate that the product is beneficial to the public's health. This does not simply mean that one must demonstrate that the product is safer than cigarettes. The applicant also needs to show that the introduction of the product into the market will not deter smokers from quitting or encourage youth to start using the product. At the present time, there is a substantial body of opinion among tobacco control experts that electronic cigarettes do not reduce population risk. Therefore, how can we expect that a manufacturer could demonstrate, at the level of proof required, something which most tobacco control experts do not even agree with?

Unquestionably, there is still the need to regulate the sale and marketing of electronic cigarettes to minors. Sadly, and ironically, the only ones who seem to oppose laws to ban the sale of e-cigarettes to minors are the supposedly "anti-smoking" groups.

At the time of writing this article, remain an unknown quantity regarding the health and safety quotient. They are believed to be safer than real cigarettes on the basis that they do not contain any tobacco whatsoever. But the addictive nicotine that is part and parcel of vaping and the presence of some toxin traces (far fewer than in cigarettes) has led to continued research into the long term effects of this popular 21st century hobby/habit.

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