Thus, the authors readily acknowledge that it is impossible from this study to determine whether or not e-cigarettes lead to smoking or whether smoking leads to e-cigarette experimentation.

The rest of the story is that these tobacco researchers are apparently lying to the public about the legitimate conclusions of their own study in order to mislead the media and the public about the role of e-cigarettes in youth smoking. This is scientific dishonesty. And regardless of one's position on electronic cigarettes, behavior like this should play no role in the scientific debate over the appropriate role for these products.

The report also noted that popular stars, such as Jessica Simpson, have been endorsing the use of nicotine gum. Simpson - a former teen-pop sensation - told a national television audience that she was , even though she had never smoked a cigarette in her life. Simpson told Jay Leno: "The first time I ever chewed a piece of Nicorette gum one of my close friends’ mother gave it to me. I think she thought she was giving me a piece of regular gum. I was chewing it and it was like a party in my mouth. It was like fireworks and 'Oh my god, I’m talking a million miles per hour and I love this gum and what kind of gum is this? I have to have this gum.'"

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