D. Announced a ten-year, $500 million per year anti-smoking advertising campaign that focuses on directly countering cigarette advertising.

• I lied to you when I told you that in the Choi and Forster study, "e-cigarettes were a pathway to renewed or new nicotine addiction."

3. It Makes Us Hypocrites When We Criticize Failed Tobacco Industry Disclosures

BAT offshoot Nicoventures first sought a meeting with the Therapeutic Goods Administration (TGA) in November 2013 "to fully explain our medicines-based approach to these agencies".

Obviously, it is to the great disadvantage of cigarette profits to have e-cigarettes classified and treated separately. For example, if e-cigarettes are taxed as heavily as cigarettes, then cigarettes are protected from competition and have a huge market advantage. If e-cigarette use is not allows in the same places where smoking is allowed, then cigarettes also are protected from competition and gain a huge market advantage.

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