(JonathanFoulds PhD, Susan Veldheer MS RD, Jessica Yingst, Shari Hrabovsky RN MSN. Comparison of dependence on electroniccigarettes and regular cigarettes in a large sample of e-cig users. PennState University College of Medicine, Department of Public Health Sciences,Hershey, PA.)

While it is theoretically possible that an electronic cigarette company could some day get a full reduced risk claim approved, the regulatory burden is extreme. Not only would the company have to show that the product is safer than smoking, but the company would also have to demonstrate that the product will not deter smokers from quitting and will not introduce youth to the use of nicotine. The studies required would be substantial. For most companies, the costs would be prohibitive. It would take many years before any company could even have a reasonable chance of getting such an application approved and by then it will be too late for the market to continue to expand.

The Truth: None of the three tobacco companies which market electronic cigarettes in the U.S. are selling electronic cigarettes with bubble gum, cap'n crunch, or cotton candy flavors. In fact, the disposable electronic cigarettes being sold by Big Tobacco companies (i.e., the ones most likely to be purchased by youth) are available solely in classic tobacco or menthol flavors.

An organization such as WHO issuing such a report is absurd in my opinion. WHO should not concern themselves with such as a small matter as it is not a current or emerging health issue around the world. Using children and “not sufficient research” as their basis for their argument is weak at best and would be more damaging for new and current vapers alike. Lobbyists and large governments will most likely use this report as a basis to push their own agenda rather than for the greater good of the smokers out there currently. I see this as a slap in the face and I shed a tear for all my fellow vapers out there in the community. Today is indeed a sad day for us all.

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