In epidemiology, we have a term to describe what Glantz and Dutra are doing here. There is a term that we commonly use to describe a statement that is crafted to deliberately mislead the public about study results. That term is: a lie.

This is not a public health policy. It is a moral crusade.

I hope that readers understand the specific point I am making here: using the authors' own assertions, it is apparent that they are aware of the inconsistency of their public statements. In other words, it appears that these authors are intentionally lying about the conclusions that follow from their study in order to mislead the media and the public about the role that e-cigarettes are playing with regards to youth smoking.

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