The recent increase in the popularity and availability of e-cigarettes has seen a significant growth in advertising for them. While e-cigarettes have always been allowed to be advertised and have been subject to general rules covering misleading claims, harm, offence and social responsibility, they have not, until now, been subject to product specific rules.

We certainly should not forget Dr. Terry's amazing work in bringing the issue of the health effects of smoking to public light. But at the same time, we must not forget his responsibility in the atrocity that is the Tuskegee study.

In my blog , I argued that the cigarette companies cannot possibly be found in violation of the law for using alternative names for their products when the law specifically allowed those products to remain on the market.

Let's just take three of the Surgeon General's report authors alone (Dr. Neal Benowitz, Dr. Jack Henningfield, and Dr. Jonathan Samet). According to a D.C. District Court filed by R.J. Reynolds and Lorillard:

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