I then explain that the gateway hypothesis is actually unsupported by any scientific evidence and that there is some evidence which is inconsistent with the hypothesis.

A group of Congressmembers today released a report that criticizes pharmaceutical companies for targeting kids with candy-flavored nicotine replacement products. In addition to using appealing flavors, the report says, the pharmaceutical companies are attracting youth by using social media, sponsorship of youth-oriented events, and television and radio advertisements that reach substantial youth audiences. The report, entitled "“Gateway to Addiction? A Study of Nicotine Replacement Product Manufactureres and Marketing to Youth," is the first investigation of tactics used by pharmaceutical companies to market nicotine gum and nicotine lozenges to youth.

In other words, this is a special exemption put in place for what are clearly political, rather than public health purposes.

Earlier this week, I that a group of U.S. senators is disingenuously pushing for a ban on flavorede-cigarettes. They are disingenuous because while they pretend to be concernedabout the potential for flavored products to addict youth to nicotine, theyactually supported an exemption for menthol from the cigarette flavoring ban,and they are taking no action to remove this exemption or to demand that theFDA ban the addition of menthol to cigarettes.

(See: Polosa R, et al. Effect of smoking abstinence and reduction in asthmatic smokers switching to electronic cigarettes: evidence for harm reversal. International Journal of Environmental Research and Public Health 2014; doi:10.3390/ijerph110504965.)

c. Movement to a lower level of overall nicotine addiction.

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