The rest of the story is that the FIRS groups have committed a disgraceful act, which, if their advice is adopted, will result in a substantial increase in the number of smokers and with that, an increased amount of disease and death.

Thus, before even getting to the issue of informed consent, the subjects in this research did not even consent to the research in the first place.

One of the features that separates tobacco control research from research conducting historically by the tobacco companies is the integrity of our work. We want and need the public to view the integrity of tobacco control research as being higher than that of work which in the past was conducted by the tobacco companies. If it comes down to tobacco control researchers arguing that secondhand smoke is harmful and tobacco industry-funded studies suggesting that secondhand smoke is not harmful, we want the public to believe us. That requires that the public view our research integrity as being greater than that of the industry.

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