But here is why that knee-jerk reflex that CTFK exhibits any time a tax increase is discussed is short-sighted and premature.

In a news , SAMHSA (the Substance Abuse and Mental Health Services Administration) attempted to demonize electronic cigarettes, providing a quite biased and one-sided look at the risks associated with these products. The article fails to report the results of surveys and clinical trials, which have shown that e-cigarettes are a bona fide smoking cessation aid that have helped thousands of smokers to quit.

Moreover, the FDA's actions are sending the wrong message to the public. First, the FDA is indicating to the public that there is such a thing as a safer cigarette. The FDA is insinuating that even small changes in cigarette design can result in drastic differences in the public health safety of cigarettes.

While it is theoretically possible that an electronic cigarette company could some day get a full reduced risk claim approved, the regulatory burden is extreme. Not only would the company have to show that the product is safer than smoking, but the company would also have to demonstrate that the product will not deter smokers from quitting and will not introduce youth to the use of nicotine. The studies required would be substantial. For most companies, the costs would be prohibitive. It would take many years before any company could even have a reasonable chance of getting such an application approved and by then it will be too late for the market to continue to expand.

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