"The vast majority of people who smoke them now also smoke conventional cigarettes, he [Stan Glantz] said, and there is little evidence that much switching is happening. E-cigarettes may even prolong the habit, he said, by offering a dose of nicotine at times when getting one from a traditional cigarette is inconvenient or illegal."

It is easy to see why this methodology is inappropriate to assess smoking cessation rates among smokers who use e-cigarettes in an attempt to quit smoking.

"In summary, the rules state:

There are three blatantly misleading, if not untruthful assertions in the piece:

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