The study authors attack the cigarette companies for substituting another term in the brand name for their products after removing the offending terms ("lights," "ultra-lights," "mild," etc.). But what they fail to acknowledge is that in order to comply with the law, the cigarette companies had no other choice. Had they simply removed the offending descriptor, this would have resulted in their having four or five brands with the exact same name, preventing consumers from having any way to distinguish these brands. Such a result would have effectively removed these brands from the market, which was clearly not the intent of Congress. Had Congress intended to remove these brands from the market, it would have simply banned these brands altogether.

Senator Boxer also has no business excoriating the e-cigarette executives as she, too, sold out to Big Tobacco by supporting the legislation which exempted menthol from the cigarette flavoring ban. And she, too, has failed to sponsor legislation - now or any time in the past four years - that would correct the problem now by banning menthol cigarettes.

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